Over the course of three months, I conducted extensive research, including nearly 45 professional and customer interviews. Additionally, I reviewed over 40 websites, articles, and online resources to assemble a cohesive analysis of the fashion market, comparing two major labels: John Varvatos and Ralph Lauren. I assessed various factors influencing the market, such as technology, legal considerations, cultural trends, and more. My goal was to understand the broader implications for the market and how I could apply this knowledge to a theoretical company that could succeed by leveraging the customer insights I had gained. I explored niches like psychographic demographics and employee culture. This was the most significant research task I had undertaken to date, highlighting the importance of integrity and significantly improving my time management skills. Beyond that, I developed my people and networking skills through conducting numerous interviews, many of which were impromptu.